Web Traffic for Manufacturers Defines New Marketing Model Marketing Articles | September 7 Jake McCabe Jersey , 2005 According to Dean Schmidt, Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releas...
According to Dean Schmidt Jason Pominville Jersey , Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releases in 90 days generates extraordinary traffic to manufacturers' websites and optimizes search engine rankings." Schmidt acknowledged that new website traffic from potential customers often helps to quickly identify missing "call-to-action" messages and results in revised or updated websites.
Manufacturer neglect, prompted the development and launch of the intensive Manufacturing PR Media Blitz' program Jack Eichel Jersey , a 90?day program allowing even very small manufacturers to tiptoe into the public relations arena driving quantifiable and measurable impacts.
"Manufacturers spent the past fifteen years becoming lean, efficient, and highly competitive while completely ignoring their marketing and public relations efforts," according to Thomas R. Cutler Evander Kane Jersey , the nation's leading manufacturing journalist and CEO of TR Cutler, Inc. (www.trcutlerinc) based in Ft. Lauderdale, Florida.
In early Q3, Cutler conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a dramatic increase in PR budgets of 50% above 2005 levels; travel Throwback Buffalo Sabres Jerseys , print advertising, tradeshow exhibiting, and direct mail each revealed a 30% decrease in 2006 marketing versus 2005.