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Solve problems If an advertiser comes to you with an issue or problem regarding their ad, get it sorted out in as timely a fashion as possible. The longer you wait to fix an issue, the more likely it is the advertiser will pull the plug and possibly demand a refund. Your ad server is an important partner when you need help setting up the ad or troubleshooting it.
Deliver detailed instructions and reports If you are using an adserver, make sure that all of your advertisers are given clear instructions on how everything works. They should have a login that allows them to access detailed reports that will show them how their ads are performing on your site. The latter is especially crucial Anthony Barr Shirt , as advertisers want to see, at any given time, just how well or poorly their ad is performing. If they are left guessing, they will unlikely to renew their contract.
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